Have you ever collected a stack of business cards, only to later sit staring at your computer to write an email wondering – Now What Do I Say?

Or attended a get to know you meeting which ended with . . . “It’s been wonderful to meet you. If I ever need your services, or hear of someone who does, I’ll let you know.”

What happened next?

Almost always the answer is NOTHING.

These situations drove me crazy!

An early mentor told me . . . . What drives you crazy, makes you great! So I went on a mission to become great at continuing the conversation because I realized – follow up wasn’t just going to happen by coincidence. If I wanted to increase my sales opportunities I’d need to develop a strategy to continue the conversation to the 5th – 12th contact where 80% of sales are WON!

I’d sold fabric in Toronto’s fashion district in the 80’s and then worked extensively with sales managers and their teams to increase sales opportunities. With the advent of the internet around 2000, I was fascinated by the potential of digital marketing to streamline the front of the sales process where leads are generated. As a result I invested over 4,000 hours into research and practical application to master the art of weaving these new technologies into time tested sales methodologies.

The result is The Kickstart Business Growth Positioning System, an advanced in person and online lead generation strategy designed to expand your reach, streamline the introductory conversation sequence to zero in on high potential contacts and then follow up to continue the conversation to build trust, WITHOUT feeling like a pest.

I call it MESH – M is for MULTIPLYING Your Results, E is for EXTRACTING and PACKAGING your expertise to S – SIMPLIFY the process of sales lead management and follow up so you can H – HARNESS every sales lead to increase sales opportunities.

In my consulting practice I use a co-creative methodology, a blend of strategic consultation, training and tactical application, to create follow up conversations designed to be meaningful for your prospects and results oriented for you, enabling you to access the 60% of your potential clients found just beyond the first few conversations.

I developed The Kickstart Business Academy in this same co-creative style with trainings presented in a progressive step by step format which reflect The Kickstart Business Growth Positioning System. This systematic approach eliminates the confusion around what to do next when launching online and following up to maximize sales opportunities. First level training focuses on creating the foundational skills and resources needed to start the conversation and build your first sales funnel to generate a list of potential clients and follow up to the 5th – 12th contact where 80% of sales are WON.

This is the beginning of your sales process and the foundation of the back office systems you’ll need to sell your expertise online and progress toward profitability. You can access the training at Kickstart BUSINESS ACADEMY

Today I’m on a mission to help business professionals responsible for generating sales, fearlessly follow up because I believe the ability to easily stay connected isn’t just a nice to have skill – it’s the missing key to MAXIMIZE the sales potential buried in your prospect list!

Now that you know a little about me I’d love to get to know you. What do you need to move forward and master follow up? Please take a minute to answer a few questions and let me know what’s on your mind.

You can reach me
by email at Cheryl at KickstartYourCompany.com or
by phone at 647-556-5101

I look forward to getting to know you.



Cheryl Scoffield
The Follow Up Specialist

 

I’ve hired Cheryl before but recently asked Cheryl to help me take a marketing tactic I did for a client to a new level by managing the follow-up process. She was professional, confident and incredibly well organized.

Together we developed a script and organized things to cover all possible scenarios. It was so successful the client asked us to stop!

Faith Seekings, President and Creative Director,
Rapport Communications, Toronto, Ontario

Cheryl did a terrific job capturing my expertise to develop the 1st conversation prospecting script and developing the follow up process that grew out of our working together.

I have had truly remarkable success connecting with prospects and potential partners through the expertise, tenacity and ongoing efforts of Cheryl Scoffield. I would recommend her services to anyone.

Eric Gilboord, CEO
WarrenBDC – Business Development Center, Mississauga ON

Jeremy ShippI hired Cheryl to follow up on warm leads. She was excellent, getting up and running quickly with my system and applications. I also appreciated her concise communication with me. She made the process of hiring a virtual assistant painless and was always open to feedback and willing to make special arrangement for me and my prospects.

Jeremy Shipp, CLU®, RICP,Investment Advisor Representative, Managing Partner, O’Dell, Winkfield, Roseman & Shipp, Richmond, Virginia, USA