Influence Magazine | TOP 100 Authority 2017

Wednesday, April 26th, 2017

Influence Magazine April 2017 Cheryl ScoffieldCheryl Scoffield, The Follow Up Specialist has been selected as one of the TOP 100 Authority 2017 by Influence Magazine.

Influence Magazine April 2017 Sharon Ricci

Read the full article here

Influence Magazine Top 100 Authority April 2017 Article Heading


Where does this one or two touch sales mentality come from? According to Cheryl, business professionals responsible for sales often have one question in their mind, “Who can I close today and who can I close this month to meet my targets?”. After a few touches, either by phone or email, Cheryl finds that the majority of people push a once “hot” lead into a database for “follow-up later.” The pattern Cheryl sees is that once a lead is in a “database” it never gets touched or nurtured again.

As Cheryl was speaking about those hot leads heading into a database I couldn’t help think of the phrase “Databases, where good leads go to die”.

That phrase wouldn’t be far off considering Cheryl says it is her experience that these lead databases often have thousands of leads with maybe the top 10% being active. That means only one in ten continue along what Cheryl calls the “path to purchase”.

Another aspect that Cheryl is passionate about is maximizing in-person, real-world conversations. Cheryl says that very often when business owners and professionals feel a strong initial connection with someone they’ll set up a “get to know you” coffee meeeting. At the end inevitably this sentence, or something very close to it, is said, “It’s been wonderful to meet you. If I ever need your services, or know someone that does, I’ll let you know.”

And from there what happens? According to Cheryl, almost always the answer is “Nothing”.

And that is why Cheryl, through her business Kickstart your Company, works with business owners and professionals to maximize the sales potential buried in their list. Cheryl co-creates sales lead management systems for clients that focus on following up through CRMs and digital platforms including email marketing, LinkedIn and more.

An important part of this follow up system is helping professionals take what they say in person and convey it with equal authenticity and passion in the new digital world of LinkedIn and email. According to Cheryl, “Every business owner has all this information which they give verbally in one on one situations like tradeshows and networking events. They say it with passion and authenticity but they aren’t transmitting that same messaging online.” Cheryl works with them to bridge that gap.

Why does Cheryl do what she does?

Cheryl is a self-described voracious collector of information. From her start selling fabrics on Spadina Avenue in the fashion district of Toronto Ontario she was taught the standard sales wisdom of how to get to know people to create prospects and clients. What she found was that as a business moved into the digital age this information wasn’t working for her or many others she spoke with. After years of investigation she found out what actually does work and she loves sharing her insights with her clients either through skills training or strategy implementation.

About Kickstart Your Company

Kickstart Your Company, a business development leader that provides consulting, skills training and mentoring of advanced in person and online lead generation, sales lead management and follow up marketing skills to individuals, companies and organizations to multiply results and make prospecting profitable. Our sister company Executive Sales Support provides DONE FOR YOU Business Development and Virtual Sales Assistant Services for individuals, companies and organizations.


Business Networking Sage Advice Is Missing Important Information About Follow Up

Thursday, July 21st, 2016

business netwokring

Have you heard this sage advice? Attend business networking and trade show events to find new clients and grow your business.

A SOHO (Small Office, Home Office) survey revealed that 57% of companies attend business networking and trade show events for exactly that reason, to showcase their company and find new clients. Business networking is one of the best ways to find new clients but most of the ‘how to’ advice on working the room is missing vital information about how to keep the conversation going if the person you met is not HOT and ready to buy. You see exchanging business cards is only the first step of your business growth strategy.

I believe cherry picking of Hot Prospects is why another survey found that 48% of business professionals who attend events and collect cards, NEVER follow up past the 1st contact conversation. This practice leaves hundreds of generated prospect leads left for later which is unfortunate because what most business professionals don’t realise is that 60% of their potential new clients will not be hot and ready to purchase when you first meet them. So the fortune really is in the follow up!

In the rush to develop closing skills, creating proficiency in follow up is often put on the back burner. It’s only after the initial supply of obvious Hot Prospects fizzles out that the left for later prospect leads are dusted off.

That’s disastrous because – What’s the number one reason businesses fail? Lack of sales!

By the time you dust off those left for later leads, often times it’s simply too late to extract any value from the gold mine of opportunities hidden just beyond the opening conversation.

The question is – How are you going to bridge from the conversation in the room to your follow up after where you continue the conversation over the coming months with those people who are not ready to buy on the day you first meet them? How will you follow up and become their trusted adviser?

 

Next Level TIP

60% of your potential clients are earlier in their Investigative Buying Sequence! At this point they’re simply not ready to take you up on your offer to begin a working relationship.

When developing your follow up think about what potential clients are looking for BEFORE they’re HOT and ready to do business with you. What can you do to help them discover the answers they’re looking for and become their trusted advisor?

If the Investigative Buying Sequence sounds like something you’re interested in learning about take the next step, download my FREE REPORT  in the upper right hand corner of this page. In it you’ll learn 3 essential secrets to help you take the next steps towards creating better follow up.

TAKE YOUR NEXT STEP

Check out the Prospecting Mastery  business development training to learn about the Investigative Buying Sequence and get started developing your follow up after business networking.

Have a great week turning leads into sales,

 

 

 

 

The Follow Up Specialist
Prospecting Mastery Mentor

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!
 
 
red_boots 297x305

     Kickstart DONE FOR YOU Services

For those clients who would prefer to have their Audio Session, Podcast or Webinar recorded and edited as a ‘done for you’ service.

Contact Cheryl to schedule a time to discuss your requirements.

Halton Region Starter Company Program

Saturday, May 30th, 2015

Halton Region Starter Company is an entrepreneurship program giving youth 18-29 years of age access to training, advice and
mentoring that will help them start or grow a small business.

entrepreneurship, start up company, business building

The program provides business skills development training and mentorship over a 1.5 year period to support youth to start a new business, expand an existing business or buy a business.

 

Cheryl Scoffield, The Follow Up Specialist is proud to be a part of this community program to support youth and entrepreneurship.

They Aren’t Responding To My Follow Up? Now What?

Tuesday, April 14th, 2015

We’ve all been there. You’ve met a new prospective client and now you’re following up  . . .  but  . . .  no response. NOW WHAT?

You sit in your office wondering  . . .  what could/should I have done differently that would improve my results and generate more sales opportunities?

Often it’s this fear that somehow your actions have caused this lack of response that prevents you from continuing to follow up with people you’ve met and starting the follow up process with new people.

NOT following up is a mistake.

Although you may be puzzled by this lack of response, especially if your follow up is in response to a request from someone you met while networking – DON’T GIVE UP. Don’t stop following up.

Remember –  80% of sales are WON on the 5th – 12th contact, continue to work your plan.

So WHY aren’t people responding?

The answer to that question can cover a wide range of reasons, the most likely of which are – people are busy and/or  they’re not ready to solve the problem you’re following up to help them fix. If we dig deeper into their lack of response we’ll likely find that your follow up is not hitting the nail on the head of the problem they’re trying to solve or what you’re asking for is too big for the level of trust that has been established up to this point. For example if you’re a financial planner and you’ve just meet someone and you’re following up to book an appointment to review their current financial state, from my experience I’d say you’re asking for too much, too soon.

The GOOD NEWS is you can hone your conversation skills to help you identify during the first contact conversation the problems typical customers within your Target Market are trying to solve. Then using your market intelligence develop better follow up messages designed to answer earlier questions that lead up to the bigger questions such as – What is your plan for the level of cash flow during retirement? To return to our financial planner example, a better follow up might be sending information to answer the typical early stage questions someone who was thinking about – taking control of their retirement – might take. Now your follow up is developing a relationship and building trust a critical component of turning leads into sales.

This problem of people not responding to your follow up is NOT an isolated instance and many Business Owners and their sales team continue to struggle trying to solve it .

Take heart when people don’t respond the way you expected.
It’s Business – NOT PERSONAL.

So many times I’ve witnessed business professionals who take lack of response personally and stop following up. Take heart – I’ve had people show up in my training class FOUR YEARS after I started following up. The business crystal ball wasn’t kidding when it told you it can take time!

Your job is to create the best follow up process you can so you’re consistently following up with everyone you meet to offer relevant information that addresses their specific problems enabling you to harness the maximum amount of sales opportunities. You can’t control other people’s actions, you don’t know what’s going on for them in their business or their life, you can only control your activity.

Here are some things you CAN DO to make sure your follow up is the best it can be.

They Aren’t Responding To My Follow Up? Now What?

4 Steps To Create Great Follow Up

  1. After the … Nice to meet you … ALWAYS included a next step.
    It’s great to offer a couple of date options for the next meeting but don’t forget to include HOW THEY’LL BENEFIT.
    What will they get from meeting with you? How will the information you’ll share help them solve a current problem and set them up to achieve their goal?
  2. Offer a FREE SAMPLE of your product or service.
    This is a traditional method to introduce new prospects to your products and services. I offer a free report in the top right hand corner of this web page.
  3. If people don’t want to meet right after the first contact conversation or the opportunity isn’t obvious, invite people to connect online through your Linkedin account for example so you can stay connected – As a mentioned I’ve often had people show up years after I’ve made the initial connection because I continued to follow up. Go ahead connect with me on Linkedin too. Laughing
  4. Prepare to continue your follow up over a longer time frame. Remember it takes 5-12 contacts before 80% of sales are WON.
  5. Become a Detective!
    To many people 5-12 follow ups seems like quite a few and it can be if your follow up is filled with  ‘Can we met now . I’d like to close the sale’ messages.Become more creative! Deep dig to discover the underlying questions your Target Market asks and the problem they’re struggling to solve. Use this market intelligence to start the process of developing a wider range of topics you can use to keep the conversation interesting. This is how you’ll develop the know, like, trust you factor critical to moving to the next level and booking the meeting.

 

Next Level TIP

Many of the people who are not responding are earlier in their Investigative Buying Sequence! At this point they’re simply not ready to take you up on your offer to begin a working relationship.

To keep in touch think about what potential clients are looking for BEFORE they’re HOT and ready to do business with you. What can you do to help them discover the answers they’re looking for. When they’re ready they’ll be prepared to do business with you.

If the Investigative Buying Sequence sounds like something you’re interested in learning about take the next step, download my FREE REPORT  in the upper right hand corner of this page. In it you’ll learn 3 essential secrets to help you take the next steps towards creating better follow up.

TAKE YOUR NEXT STEP

Check out the Prospecting Mastery  business development training to learn about the Investigative Buying Sequence and get started developing your follow up after business networking.

PS I’ve also experienced the other side of the coin. Business Owners who buy a booth at a business networking trade show, collect business cards and then fail to follow up with the people they meet even when they’ve said they’re interested.  Perhaps you’ve experienced this too. If you need help to establish the foundation of great follow up by developing a database, contact me and let’s chat.

Have a great week turning leads into sales,

 

 

 

 

The Follow Up Specialist
Prospecting Mastery Mentor

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!

Business Networking Top Tip to Grow Your Sales Opportunities

Wednesday, June 25th, 2014

I’m sure you’ve heard the sage advice – attend business networking events to find opportunities.

Whether you’re looking for your next job opportunity or your next sales opportunity you won’t locate it sitting on your couch. You have to get out of your house and meet people!

But there’s important information missing from that sage advice although it’s alluded to when you hear that business networking is about building relationships and not about moving directly to ask for the sale.

Businesswoman holding blank cardSo what’s the missing piece? How do you network successfully?

More specifically – How do you continue the conversation after you’ve exchanged business cards in a way that doesn’t leave you feeling like a pest and have them running for cover due to your ‘salesy’ follow up?
 

Salesy? Your follow up will come across as salesy if it is all about you and your great products perfect for them.

Generating more sales opportunities from your business networking starts with developing a longer term business growth strategy approach.

I know – you’re attending the event to showcase your company and find new clients to grow your business TODAY. But with dozens of business professionals in the room, you’re bound to collect business cards without making a strong first contact connection. As a result you’ll need to have a solid next step prepared in advance if you intend to follow up in a meaningful way with EVERYONE to the 5th – 12th contact where 80% of sales are WON.

In other words you’ll need a systematized approach to HARNESS EVERY LEAD collected with the specific intent of following up to increase your sales opportunities.

My #1 Business Networking Tip

Find out what information your conversation partner is missing. What do they need today to reach their current goal?

Besides locating products and services people are also looking for information they don’t currently have that will help them move forward to reach their goals.

It’s wonderful if you do find your conversation partner needs the product or services you sell – you know what to do for that – but chances are the opportunities won’t be that obvious.

Here’s my #1 business networking tip to help you get started developing your first ‘non salesy’ follow up piece.

Look into your expertise and think about common questions people ask you. Pick the top 2 or 3 questions and develop your answer to them into a tip sheet or free report you can offer as an informational resource. When people ask you one of your common questions, instead of explaining your answer on the spot when you may not have their full attention, let them know you have the information they need and ask if you can send them the answer.

Like you people are busy when they’re in the room networking. They want the answer but would prefer to receive your information after when they have time to review and apply it. Give them the option and they’ll look forward to hearing from you.

Bonus – You’ll stand out from the crowd, your company will be top of mind AND people won’t run for the hills when you follow up!

The truth is most business professionals will not prepare to increase their networking results by completing this exercise. In fact 48% of the people who take your business card at a networking event will NEVER follow up with you.

Unfortunately this means they’ll fail to follow up with the people they invested their time and money and left their house to met.

Advanced Next Step Business Networking Tip

Don’t make getting started difficult.

Your initial information can be general such as a Tip Sheet for your industry. Later you can flesh it out with more information to make it specific to your target market and your area of expertise (here’s an example to help you get started – pick up the Business Growth Strategies Report I offer free on this website.

It’s unfortunate that so many business professionals I met at business networking events miss the mark of establishing deeper connections with the people they met.

When you decide to share your unique perspective and insight, you’ll be prepared to follow up with everyone you meet during business networking. PLUS you’ll start reciprocity and begin the process of building the know, like, trust you factor.

Have a great week turning leads into sales.

 
Have a great week turning leads into sales,



The Follow Up Specialist
Prospecting Mastery Mentor

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!

How To Reduce Your Commercial Insurance Costs

Monday, June 16th, 2014

Join us for this edition of Kickstart Your Company’s, Conversations With Expert Entrepreneurs when Cheryl speaks with Judi Smith about how to reduce the cost of your commercial business insurance.

During this 30 minute webinar on the first Wednesday of the month at 12 Noon EST, Cheryl Scoffield, The Follow Up Specialist at Kickstart Your Company, pulls up a chair and invites an expert entrepreneur business owner on the line to join her in conversation about business growth strategies.

Cheryl asks the question –  What business growth strategies have you discovered along the way, that you wish you had known earlier –  because that knowledge would have made growing your business easier?

This month listen in as we discuss –
How To Reduce Your Business Commercial Insurance Costs

Managing a company is busy. You have to cover a lot of bases to ensure your company is successful. Sometimes short cuts end up being long cuts! It can be frustrating because we have to go back and fix things that could have be done correctly right from the start – if we had only known!

During this month’s Conversation Judi Smith, Chartered Insurance Professional, Certified Risk Manager with Aon Risk Services shares with us how you can be Best In Class right from the start.

Join us to learn how the cost of your insurance is impacted by your actions and how to have a positive affect on your commercial insurance premiums. This is a Conversation you won’t want to miss!

The focus of Judi Smith’s risk management & insurance advisory practice is working with you as part of your consultative team. She has developed a 4 Step Risk Mapping Framework to assess the full range of your business operations and ensure, you truly understand the exposures your company faces. Judi can help you navigate the complexities of protecting your people & property & transferring the risk associated with business operations whenever possible. Whether it’s everyday contracts that include an associated insurance element, signing or avoiding hold harmless agreements, all are part of my holistic approach.

To join us for the next Conversations With Expert Entrepreneurs, a 30 minute webinar on the first Wednesday of the month at 12 Noon EST, simply pick up your complimentary copy of the Business Growth Strategies Report in the top right hand corner of this web page. I’ll send you the ‘HOW TO JOIN US’ details for the Conversation PLUS a link to the replays of past Conversations along with other strategic resources to help you grow your business.
&nbsp:

* * * * * * * * * * * * * * * * * * * * * *

 

If you’re interested in developing a webinar similar to Conversation With Experts simply Contact Cheryl to start the conversation.

Cheryl will share next step secrets how to manage the recording technology to create an information/education based marketing piece you can use to position yourself as an expert and showcase your company to build your list of prospects and generate more sales opportunities

BONUS Learn how to develop an effective outline for your webinar and/or audio training session.

 
Have a great week turning leads into sales,



The Follow Up Specialist
Prospecting Mastery Mentor

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!

What is CRM Customer Relationship Management Database and Why You Need One

Saturday, May 24th, 2014

What is a CRM Customer Relationship Management?

A CRM is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service and technical support.

Wikipedia
 
There are so many names for the same thing! Sometimes it’s confusing!
 
You may also hear a CRM Customer Relationship Management referred to as a database. Lead generation, list building, prospecting and new business development are all different names for the process of looking for new prospects and generating the opportunities that become sales.

CRM Rolodex Lead Generation List building
 
 
Why is a CRM important for the growth of your company?
 
What’s the RISK of NOT having a CRM?


Many of the smaller independent business owners I work with haven’t bought CRM Customer Relationship Management software to organize their interactions with the current and future customers/prospects of their company. Even when their company is larger and they have CRM Customer Relationship Management software loaded onto their company’s computer server and they’ve been entering information into it, many times a large portion of the information hasn’t been kept up to date.

The question that comes up in my mind is – If they’re not using their CRM Customer Relationship Management to collect and store vital information about their relationship with prospects and customers, where are they storing this information?
 
Here are the top two places I discovered.
 
LinkedIn – Today with the growth of the internet and social business networking, many business professionals are using the online social media platform Linkedin to start the conversation with prospects and stay connected with customers.

A recent article in Fast Company magazine noted this statistic – Every second two new members join Linkedin the social network for professionals. This internet platform continues to grow with groups, blogs and job listings.

Linkedin has become a rich source of information and conversation online for business professionals who want to connect with others, stay on top of news in their industry, find new employees, research products and services and/or showcase their company’s products and services to generate sales opportunities.

eMail – I’m sure many business owners and their sales team can relate. We meet someone and the first two things we do is connect with them on Linkedin and send a ‘Nice to meet you’ email either within Linkedin or through Outlook.

With so much interaction happening on Linkedin and within Outlook emails I discovered these two have essentially become the new CRM Customer Relationship Management.

In essence we’ve witnessed the birth of – The ad hoc CRM Customer Relationship Management and by default the ad hoc prospecting and follow up process to generate sales opportunities.

Why do I say – ad hoc?

First both of these systems Linkedin and eMail are either completely outside of the company’s CRM Customer Relationship Management (LinkedIn) or a large portion is outside (email on mobile phones).

This means vital information about how the conversation started and how the relationship with prospects developed through follow up, is not being captured within the CRM Customer Relationship Management. As a result this vital information about new business development is slipping right through the company’s new business development net and is not being captured, researched and documented.

When this happens new business only shows up within the company’s internal systems once the relationship develops into a sale. At that point the only details captured are about the outcome of the prospecting/new business development process – the sale – as it moves into the company accounting and/or production software program as an order. The details about how the sale happened are not captured.
 
Why does this matter?

Why is a CRM Customer Relationship Management important for the growth of your business?

Remember at the beginning when Wikipedia defined a CRM Customer Relationship Management as managing a company’s interactions with current and future customers? A CRM does this by keeping all the information about prospect and customer interactions in one central place where all company departments can access the information and develop best practices from it.

As a result the CRM Customer Relationship Management software tracks all of the conversations and activities prior to the sale and provides the sales team with valuable insight about how the prospect conversation started and the steps that led to a sale or another outcome. This information can also be used to generate sales statistical reporting that helps sales management fine tune the prospecting/new business development process and weed out methods which are missing the mark and not producing sales opportunities.

Move To The Next Level – Automate

Once sales management has identified the optimal prospecting/new business process the next step is to use this information to develop best practices.

Developing best practices sets the stage to move to the next level – automating the prospecting and follow up process. This is where the best practices form the basis to create a series of connected conversations that can be loaded into the CRM Customer Relationship Management and become the foundation for your back office Follow Up Marketing ENGINE.

This supports the sales team efforts to be consistent about using those best practices to engage prospects in conversation and helps senior management to synchronize the efforts of other teams within the company. For example marketing, customer service and technical support to support those best practices and contribute to generating more sales opportunities.

When all the pieces of the CRM Customer Relationship Management are synchronized they accelerate the prospecting/new business development process. At the same time synchronization also positions your company as the expert while also nurturing relationships and building trust. All with less effort and producing measurable results.

THE BONUS – Setting this up also filters out the tire kickers to fill your pipeline with qualified prospects ready for you to turn into new clients.
 

Here’s the RISK of NOT having a CRM Customer Relationship Management.

If you don’t using a CRM Customer Relationship Management but rely on LinkedIn, Outlook, the accounting software or the production program, be aware that these tools do not have the capability to organize all the important details about the prospect relationship leading to the sale into one place. These are simply not a CRM.

Linkedin is an online social business networking platform, Outlook is an email and calendar software program and the accounting software tracks monetary transactions such as supplier invoices and client’s purchases and the production software tracks when the order will be delivered.

As I noted earlier, the online conversation contains the initial steps of the sales process, the prospecting and follow up stages where we started the conversation and developed the relationship.

If you don’t use a CRM Customer Relationship Management you’ll need an alternative methodology to develop best practices, put them in place and monitor their use so the internal teams don’t get off track putting into practice the proven best methods.

Additionally if you’re not using a CRM Customer Relationship Management to capture the details about how the relationship developed you’ll also need an alternative methodology and extra effort to create the sales statistical reporting.

Ultimately the risk is that important details about the development of the relationship during the prospecting process will become lost inside Outlook folders (often under an irrelevant subject line), locked within the confines of someone’s personal Linkedin profile or buried in the detail lines of an order.
 
Keeping Prospect Information Within Your CRM Customer Relationship Management is Still the Best Policy.
 
If you’re thinking of launching a CRM Customer Relationship Management within your company here are a few options

  • BUY your own software and load it onto your company’s computer server.
    This is a basically a one time purchase where you OWN your CRM. I often recommend ACT – Activities, Contacts and Time because it’s low in cost, very powerful, integrates well with Outlook and has a strong certified consultant technical support base.
  •  

  • RENT the software and access it online. This is called SAS (software as a service) and has a monthly fee attached to it. One online service to investigate is Solve360 which works well with Gmail and Constant Contact.

 
As with any product or service for your business, each has it’s benefits and challenges. The best practice is to investigate various options before deciding which is best for your company’s specific needs.
 
A Few Things to Consider

    Maintenance

  • When you BUY the software you have to maintain it with updates and technical support.
  • When you RENT the software the vendor does the maintenance and technical support.
  •  
    Users in single or multi locations?

  • How will you be using the CRM?
    From from a single location or do you need users to be able to access the CRM online?
  • One final note – If you’re considering an online service be aware that you’re entering your data into a CRM solution that doesn’t belong to you. Therefore you’re not in charge of how the service or pricing may change in the future. If you do decide to change vendors you’ll need to get your data off the current online system and into the new format.

 

Are you ready to discuss what would be best for your company’s business development needs and/or how the CRM system can form the foundation for creating best practices and preparing for automating your prospecting and follow up process?

Take your next step Contact Cheryl to start the conversation by booking your FREE Follow Up Audit of your current business development methods.

Have a great week turning leads into sales.
 



The Follow Up Specialist
Prospecting Mastery Mentor
 

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

 

Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!

Thinking Of SELLING Your Business?

Saturday, March 22nd, 2014

Join us for this edition of Kickstart Your Company’s, Conversations With Expert Entrepreneurs.

During this 30 minute webinar on the first Wednesday of the month at 12 Noon EST, Cheryl Scoffield, The Follow Up Specialist of Kickstart Your Company, pulls up a chair and invites an expert entrepreneur business owner on the line to join her in conversation about business growth strategies.

Cheryl asks the question – What business growth strategies have you discovered along the way, that you wish you had known earlier – because that knowledge would have made growing your business easier?

This month listen in as we discuss –
It’s time to consider SELLING your business. Where do you start?

During this month’s Conversation Eric Gilboord, Founder & CEO of WarrenBDC – Warren Business Development Center Inc shares the top things you need to think about as you prepare to sell your business. What bases do you need to cover to set yourself up to not only get the best price but also ensure a smooth transition?

This is a Conversation you won’t want to miss!

Eric Gilboord is the Best Selling Author of ‘Just Tell Me What To Do-Easy Marketing Tips for Small Business’, a Speaker and a Coach on the topic of marketing and preparing to sell your business. He believes marketing should not be a mysterious black hole an entrepreneur is afraid to enter. Eric is dedicated to explaining marketing in simple terms so anyone can understand.

To join us for the next Conversations With Expert Entrepreneurs, a 30 minute webinar on the first Wednesday of the month at 12 Noon EST, simply pick up your complimentary copy of the Business Growth Strategies Report in the top right hand corner of this web page. I’ll send you the ‘HOW TO JOIN US’ details for the Conversation PLUS a link to the replays of past Conversations along with other strategic resources to help you grow your business.

* * * * * * * * * * * * * * * * * * * * * *

If you’re interested in developing a webinar similar to Conversation With Experts simply Contact Cheryl to start the conversation.

Cheryl will share next step secrets how to manage the recording technology to create an information/education based marketing piece you can use to position yourself as an expert and showcase your company to build your list of prospects and generate more sales opportunities

BONUS Learn how to develop an effective outline for your webinar and/or audio training session.

 
Have a great week turning leads into sales,



The Follow Up Specialist
Prospecting Mastery Mentor

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!

2014 International Trade Showcase

Wednesday, January 1st, 2014

Kickstart Your Company was pleased to work with the launch team and be a sponsor of the

furnishing show
2014 International Trade Showcase – Connecting the Dots To Bridge The Gaps on January 13, 2014.
 
 
This AmCham Peel Halton Niagara Chapter complimentary event was held in conjunction with the Commercial Service of the US Embassy in Canada in the SOFA showroom at the International Centre in Toronto, Ontario.



Guest Speakers included:

1. Frank Carrico
Principal Commercial Officer and Consul for Commercial Affairs, U.S. Embassy
Mr. Carrico talked about the focus for his organization in 2014 and how it will impact the furniture industry.

2. Pierre Richard
President & CEO, The Canadian Home Furnishings Market
Mr. Richard talked about the future of the Furniture show and changes that are going to happen in 2014 and beyond.
 

The 2014 International Trade Showcase also included the opportunity to visit info kiosks and connect with key players to schedule appointments to investigate opportunities. There were many ways to discover simplified ways of doing cross border business all in this one space.

This event ran during The Canadian Home Furnishings Market.

The Canadian Home Furnishings Market is a separate event and run by the Quebec Furniture Association not AmCham Peel Halton Niagara Chapter, the Commercial Service of the US Embassy in Canada or SOFA). Register to obtain your badge www.tchfm.com OR get one on site. The Canadian Home Furnishings Market has offered to print badges for everyone who attends the AMCHAM event. All you need to do is enter your name, company name, email and what you do ( ie- gov’t representative etc)

Event Sponsors:

AON Commercial Insurance, State of Tennessee Economic & Community Development, State of Georgia, Buffalo Niagara Enterprise, CII, SOFA, International Centre, The Canadian Home Furnishings Market, Kickstart Your Company, Business Development.
 

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

 

Do you need help promoting your next event?

Contact Cheryl to start the conversation.

Hear what other business professionals have to say about working with Cheryl Scoffield, The Follow Up Specialist to promote their event.
 

Cheryl did a wonderful job helping American Chamber of Commerce with our marketing campaign for The 2014 International Trade Showcase ‘ Connecting the Dots to Bridge the Gaps.

We had a very tight time line and Cheryl was the perfect person to help us get the job done. She jumped in, made up our promotional piece with the help of Linda Kafka of SOFA so we could cross promote with The Canadian Home Furnishings Market. She also helped us compile a names list and use social media to help get our well crafted message out.

Thank you for your enthusiasm, professionalism and energy.

Judi Smith, Events Chair, American Chamber of Commerce Halton Peel Niagara Chapter.
Account Executive, Aon Risk Services

 

Just before I started my business e-Spot™, a spot for extra-ordinary entrepreneurs, Cheryl helped me build a community of entrepreneurs to attend information sessions about my new business. With her amazing network, her systematic way of following up and her incredible knowledge of automating processes for keeping in touch with new contacts, our information sessions were jam packed and we immediately attracted new clients and members to our business.

Without Cheryl’s help, we would have never had such a strong start to our business. If you want to grow your business and want to bring more prospects to your network, Cheryl can show you how. We are so grateful for her constant support and continued sharing of what she knows.

Grace Attard, Business Coach/Owner, Creator e-Spot
e-Spot™….growing entrepreneurs, growing businesses. Oakville, ON

 

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

 

Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!

How To Make & Use Great Video To Grow Your Business

Sunday, September 22nd, 2013

Join us for this edition of Kickstart Your Company’s, Conversations With Expert Entrepreneurs.

During this 30 minute webinar on the first Wednesday of the month at 12 Noon, Cheryl Scoffield, The Follow Up Specialist of Kickstart Your Company, pulls up a chair and invites an expert entrepreneur business owner on the line to join her in conversation about business growth strategies.

Cheryl asks the question – What business growth strategies have you discovered along the way, that you wish you had known earlier – because that knowledge would have made growing your business easier?

This month listen in as we discuss –
How to Make and Use Great Video To Grow Your Business.

Many business owners have heard that video is a great way to promote their business. But if you’ve tried to do it yourself I’m sure you’ve discovered, it’s not as easy as you thought. The truth is – you have to be prepared if you want to do it well.

This month Cheryl Scoffield, The Follow Up Specialist and John of John Goldstein Photography and Video Production, discuss 7 Things That Make Your Video Great.

To listen in and learn how to make and use great video to grow your business, simply pick up your free Business Growth Strategies Report in the top right hand corner. I’ll send you a link to the replay recording.

* * * * * * * * * * * * * * * * * * * * * *

Here is an example of an informative video I use as part of my business growth strategies to grow my business.


This video content was developed by me to capture my expertise and make it available on this website to a larger audience. The video recording and editing was done by John.

There are several other similar informative videos scattered throughout this website. Why not check them out.

I also use informative video as a strategic follow up marketing communication piece which forms the foundation of my back office Follow Up Marketing ENGINE of connected conversations that build the know, like, trust you factor & WIN sales.

If you’re interested in developing similar videos to capture your expertise and showcase your company to more prospects or a webinar similar to Conversation With Experts simply Contact Cheryl to start the conversation.

Cheryl will share next step secrets how to manage the recording technology to create an information/education based marketing piece you can use to position yourself as an expert and showcase your company to build your list of prospects and generate more sales opportunities

BONUS Learn how to develop an effective outline for your webinar and/or audio training session.

 
Have a great week turning leads into sales,



The Follow Up Specialist
Prospecting Mastery Mentor

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!