Find out how to showcase your company to more prospects and become a trusted adviser through sales, marketing and follow up.

Monday, May 14, 9 pm

join Cheryl Scoffield, The Follow Up Specialist in conversation with David Cohen, Small Business Coach on his
Small Business Big Ideas Radio Show

Click here to listen live
(just click the first button under the orange LISTEN button.)

Click here to listen to the replay after

David Cohen has been in sales and marketing for over 25 years. In 1999 during a career and life shift, he began to coach and train small business owners and start ups and has never looked back. Since then, David has taught over 1500 clients through various government sponsored small business development training initiatives and programs.

A dynamic speaker who comes from the heart and soul, David regularly speaks for non profit and for profit business organizations at conferences, trade shows and business networking groups. Contact David at Small Business Big Ideas.com

BRANTS Social Business Hangout Podcast

I will have the pleasure of joining
Robert Lavigne, Your Social Business Mentor,  on May 9, 2012.
During this interview Robert and I will be discussing
Advanced Social Networking.

You can join us in person in Brantford Ontario by registering here

http://www.meetup.com/BRANTS-Social-Business-Hangout/events/57324842/

or listen to the

Podcast Archives  hosted by #TDGv Studios at
http://studios.tdgv.net/tagged/Podcast

After the podcast, Cheryl will record a 30 minute interview with Rob Lavigne for her online interviews series

Conversations With Expert Entrepreneurs - If I Had Only Known!

During this interview, Cheryl asks the question – What business growth strategies have you discovered along the way, that you wish you had known earlier – because that knowledge would have made growing your business easier?

This interview will stream live on June 20, 2012 at 12 Noon

Please join Cheryl to discover what Robert Lavigne would have done differently – If He Had Only Known!

To join us, simply pick up your complimentary copy of the the Business Growth Strategies Report here on Kickstart Your Company and you will receive the dial in details.

Looking forward to seeing you on the interview!

The Follow Up Specialist

April 24 I will be speaking at 11 am at the 6th Annual Small Business Arts Forum 2012 for Enterprise Toronto, 9 am – 4 pm.

You Have Worked The Room – Now What?
Follow Up To Turn Those Business Card Leads Into Projects.

If you have stacks of business cards on your desk and no follow up strategy, you might as well set your wallet on fire! In this seminar Cheryl Scoffield, The Follow Up Specialist, will share with you the 3 things you must do to build the know you, like you, trust you factor so critical to turning your business card leads into projects.

Registration for this great event  is free, click here to register.
Do not miss this opportunity to learn, connect and grow.

Event will be held at the North York Civic Centre, 5100 Yonge St. Lower Level, Council Chambers Toronto, Ontario M2N 5V7

Are you a sales or financial services professional, small business owner or solopreneur who attends business networking and trade show events to showcase your company?

Do you end up with stacks of business cards sitting on your desk?

We all know what to do with those people who look us in the eye and tell us they are interested and want to do business. But what about all the other people?

Do you have questions about what to do with those other business cards stacked in piles on your desk!

No problem

If you have been struggling with generating new clients from that stack of prospect cards and you want to shift gears and master prospecting and follow up to grow your business – I want to help.

Take the survey and tell me about it

Link to Survey
surveymonkey.com/s/VDG78R9

As my Thank You, your name will be entered into a draw for FREE One On One Strategy Session with me, Cheryl Scoffield, The Follow Up Specialist.

As a fellow entrepreneurial business owner, I know it’s essential to put business systems in place to maximize efforts. It’s never easy navigating challenges, but it is so worth it when you see your business grow with less effort.

Many of my clients tell me they try to follow up with the people they meet but they end up;

• feeling like they are being a pest and so they stop
• getting distracted with other activities
• running out of time and feeling like  – NOW it’s too late

The reason I’m doing this survey is – Over the coming months I will be hosting a series of

free Kickstart Your Company Online Tele Training Sessions and

Conversations With Expert Entrepreneurs – If I Had Only Known!

We will be answering your questions about generating prospect leads and building your list through in person  marketing activities such as business networking and trade show events and sharing with you tips you can use to:

• start conversations in a room full of strangers
• follow up tools to continue the conversation offline and
• follow up tools for online marketing
• a marketing and sales funnel strategy that enables you to follow up with everyone you meet
• business growth strategies for your business

To be included in these events simply pick up your Free Business Growth Strategies Report here on Kickstart Your Company.

I will be sure to send you all the dial in details and look forward to reading your survey answers and ’seeing’ you during the upcoming series.

To your success,

The Follow Up Specialist

Have you heard this sage advice?

Attend business networking and trade show events to find new clients and grow your business.

A SOHO (Small Office, Home Office) survey revealed that 57% of companies attend business networking and trade show events for exactly that reason, to showcase their company and find new clients.

Business networking is one of the best ways to find new clients, but exchanging business cards is only one of  your business growth strategies steps.

Maybe you’ve heard this piece of sage advice also.
Meet for coffee to get to know the other person and find out more about their business.

Another survey tells us that 48% of business professionals who attend events and collect cards, will NEVER follow up past that 1st contact conversation.

Meeting people for coffee is a great way to begin building trust, which is a critical component of turning leads into sales. So if you meet for coffee, you have beaten that stat.

But many of my clients tell me they run all over town drinking coffee, only to find that they are not turning enough leads into sales. They simply run out of time and energy. The only thing that is really growing is the stack of cards on their desk.

These 2 pieces of sage advice are a great start but are not a complete business growth strategy.

Another statistic reveals that 80% of sales are WON on the 5th to 12th contact.

Whew .. that sounds like a lot! There has to be more effective business growth strategies than attending events, collecting stacks of business cards and running all over town drinking coffee!

The first thing I tell my clients is Networking is Step 1

Step 1 is not about selling, although in time it definitely leads to sales, but that is not the objective of Step 1.
You probably have Step 1 down pat, you have the stacks of business cards.

Step 2 of the Business Growth Strategy is Market Research – Be a detective.
When you meet people, ask questions to discover how you can help.

Ask questions to find out  – What goal are they trying to reach?
Next put your thinking cap on and search your archives to find out if you have information that can help them reach their goal.

It maybe the right answer is your product or service, or it may not be. Either way offer that information and deliver it via email. That way, you are one step closer to developing the know you, like you, trust you factor so critical to turning leads into sales, without meeting for coffee.

If you would like to find out more about how you can turn leads into sales and take your business to the next level, pick up your free copy of the Business Growth Strategies Report, You Have Worked The Room – Now What? here on Kickstart Your Company.

Your next step is to attend Set The Stage – Business Development Training to learn the rest of the business growth strategies.

You will be on your way to skyrocketing your sales!

Are you ready to get off to a fast start, master prospecting and follow up to turn more of those leads from business networking and trade shows into sales? Perfect!

Welcome to the upcoming online interview series -

Conversations With Expert Entrepreneurs – If I Had Only Known!

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