WELCOME I’m glad you’re here
This page guides you through the training options available at the Kickstart BUSINESS ACADEMY website. Training designed to help you create digital products which monetize your expertise online plus set up sales winning funnel technology to stay connected to the 5th – 12th contact were 80% of sales are WON!
Training showcases strategies Cheryl Scoffield has honed over 30 years of sales and marketing and 20+ years of selling online to fine tune her expertise in lead generation, sales funnel technology and lead management methods.
Single and Multi Module Training includes Take Action Exercises, Kickstart Steps and Next Steps To Success to help you overcome “paralysis by analysis” and take action to access the 60% of your potential clients found just beyond the first connection conversation.
Join Cheryl inside The Kickstart BUSINESS ACADEMY where she takes you behind the scenes and shares her best strategies in a progressive step by step online training format to build your sales and technology confidence
or join her for One on One Strategic Consultation and Done For You Services are available to zip you past the DIY start up headaches.
Event & Seminar Training
Contact Cheryl to bring Kickstart Training to your next event, podcast or to arrange Guest Blogger opportunities.
LEAD GENERATION TRAINING
You’ve heard the advice – start the conversation to build your list and monetize your expertise! Problem is, essential info is often missing. Let’s go behind the scenes and build your business with all the essential parts for a strong foundation.
Start the Conversation IN PERSON
How To Meet People In A Room Full Of Strangers Masterclass
Special Launch Price $15 (Regular $30)
Get the details for this 50 Minute Online Training
Do you attend in person events to promote your company & discover new opportunities but find yourself standing around on the sidelines finding it hard to meet other attendees?
During this training you’ll learn strategies to push off the walls to start the conversation and make connections to build your list.
Start the Conversation ONLINE
How To Start A Sales Conversation and MAKE AN OFFER to transition your social connections to your email list.
Special Launch Price $19 (Regular $40)
Get the details of this Multi Module Online Training
If you’ve ever given your email in exchange for free information such as a downloadable pdf or access to online training, you’ve experienced a Freebie/Lead Magnet at the entrance to a Sales Funnel. These two pieces form the first digital marketing strategy to put in place as you build your business online. Your Freebie/Lead Magnet is your ‘first offer’.
I’m sure you’ve heard a lot about how building your list and making an offer is important, but . . . you’ve struggled to get your free offer created and connect the pieces of your Sales Funnel together. Maybe staring at a blank screen makes you want to scream or DIY technology headaches are holding your back.
This training gives you lots of ideas for creating your Freebie/Lead Magnet and shows you step by step how to build the corresponding email marketing and sales funnel technology so you can start welcoming new clients into your business right away.
Sign Up Form and Welcome email creation are demonstrated on Kajabi and you can easily transfer the steps to build on the platform of your choice.
Both LEAD GENERATION Trainings dive deep into creating conversations designed to be meaningful for your potential customers and results oriented for you, a critical foundational element of your sales winning formula.
One on One Strategic Consultation and Done For You Services are available to zip you past the DIY start up headaches.
Hear what other Business Professionals have to say about their Kickstart Training experience
Cheryl’s How to Meet People presentation for Editors Canada had a lot of tips about relationship building I hadn’t heard before. As a freelance editor who works largely in isolation, I really value networking information that helps me make the most of live events. I know a lot of editors are like me: eager to build my business, but not that comfortable with selling my skills. Cheryl shared a lot of practical advice for starting and maintaining conversations. I would recommend it to my colleagues.
Tamara Ross, Editor, Writer, Chair Training and Development, Editors Canada, Toronto ON
Cheryl knows how to relate her information to people’s needs. Thanks for the great information! When I go to networking events I felt the same way she described in this training. Now I know how to work the room a lot better.
I will be watching for her other training as well.
Joann Snell, Owner,
Jo’s Graphic Designs, Mansfield, Ohio, USA
LEAD & CLIENT MANAGEMENT
If your business is based on individual conversations with lots of appointments and tasks, this training is for you.
Manage Your List
CRM-Customer Relationship Management Technology Training
Special Launch Price $197 (Regular $397.00)
5 Online Training Modules PLUS 3 Amazing Bonuses Valued at OVER $300!
Includes a One on One Strategy Guidance Session With Cheryl Scoffield to answer your specific business questions!
Get The Details Here
STOP opportunities and tasks from falling through the cracks! This technology training takes a deep dive and guides you step by step to set up and maximize your CRM database to manage everything without missing a beat!
Hear what other Business Professionals have to say about their Kickstart Training experience
I recently had the pleasure of attending one of Cheryl’s workshops. I was immediately interested when I learned of the workshop because the description perfectly described my situation: a stack of business cards that I had collected that I wasn’t fully sure what to do with.
Cheryl’s workshop delivered on it’s promise: she described a thorough and systematic approach to following up with prospects to create familiarity, trust and credibility. I would highly recommend the workshop to anyone interested in maximizing the potential of leads that they collect.
Top Qualities: Great Results, Expert, High Integrity
Steven Hartley, Managing Partner
Fering Communications, Toronto, Ontario
As a New Business Development professional I absolutely understand the importance of follow up. This is why I choose to attend Cheryl’s workshop where we ventured into the WORLD OF TECHNOLOGY used to manage the follow up process.
Cheryl was professional and above all her patience and expertise made this a less intimidating experience for me.
I look forward to attending more of your workshops.
Bernice Schnick, Master of Business Engagement (MBE)
Your Business Wings, Mississauga, Ontario
‘GET IT DONE’ GROUP TRAINING
Kickstart Your Sales Funnel Bootcamp
8 Week group mastermind includes weekly online training combined with group coaching to get answers to your questions. PLUS peer networking.
BONUS – One on One Strategy Guidance Session!
Have you tried those big courses filled with an overwhelming amount of information and no take action guidance specific to your business?
If you found it hard to zero in and move forward, this training is for you! It’s a deep dive behind the scenes revealing the strategy, techniques and technology to finally get your Lead Magnet/Freebie created and your Sales Funnel up and running.
Get the details and join this training to Build Your Sales Funnel FAST
Each week begins with online training, transitions to mentor guided group coaching with The Business Growth Spotlight where you’ll get answers to your specific questions before moving forward to peer networking to fuel supportive relationships and potential partnerships.
While you wait for your training to begin listen in to The 4 Keys To Successful Masterminding where you’ll learn insider tips to help you find the right mastermind to support the growth of your business.
Hear what other Business Executives had to say about Kickstart Business Building Group Training
When looking to start a mastermind group at Mississauga Board of Trade, I turned to Cheryl’s expertise to help me prepare questions to gauge interest and document the progress of the venture.
We had 108 interested businesses.
Based on this positive response, Cheryl developed and led, 2 mastermind groups focused on improving networking and marketing outcomes.I am once more engaging Cheryl to start mastermind groups for Axxyr Medical and I am sure we will have similar positive results.
Carolyn Baboolal Moshtagh, Corporate Relations Manager,
Mississauga Board Of Trade, Mississauga, Ontario
One on One STRATEGIC AUDIT & CONSULTATION
Discover Your Next Step
2 Hour Audit PLUS Strategy Guidance Session – $499.00
Looking for a One on ONE Session where we’ll work specifically on PREPARING to build your Freebie/Lead Magnet Sales Funnel so you can grow your list and monetize your expertise? This session is perfect.
During this 2 Hour Business Growth Strategy Session we’ll AUDIT your current resources and lead generation process, then move forward to create your Spring Forward Map of SPECIFIC NEXT STEPS.
THE GOAL OF THIS SESSION – to showcase your knowledge online and monetize your expertise.
Zero in on great ideas for your Freebie/Lead Magnet, your 1st Offer and identify Action Steps to bring it to life and online consistently attracting new potential clients. This strategy session delivers the clarity to focus in on the tasks which will propel you forward to completion.
One on One Strategic Consultation and Done For You Services are available to zip you past the DIY start up headaches.
Discover if this session is right for you.
Book your coffee conversation with Cheryl.
Hear what other Business Professionals have to say about their experience working with Cheryl Scoffield
Cheryl came into our office, (Follow Up – Discover Your Next Step) and blew us away with her expertise in what at the end of the day, really matters most, converting leads and prospects into paying customers.
Her techniques in value proposition and sales funnel creation are as brilliant and fine- tuned as those taught by big names like Jill Konrath. What’s more is that I was delighted by her approach even more.
Make sure that an opportunity with her does not pass you by.
Highly recommended, 5 star rating!Anna Mishenberg, Copywriter
Syndakit Media Corp., Toronto, Ontario
I highly recommend Cheryl for her expertise in sales development. Cheryl, was instrumental in building our leads database and developing effective email marketing campaigns as well as managing our first participation in exhibiting at a high profile USA conference for our industry. Thank you Cheryl!
Mickey Tortorelli, CEO Founder
BeauteSchool Inc, Mississauga, Ontario
Cheryl is an idea person with a ton of energy that she will focus on your business like a laser — cutting straight through to your money-making opportunities.
Cheryl has consulted with my company (Red Sky Design & Communications) and put me on a path to greater revenues, right from the start. I would highly recommend Cheryl Scoffield if you are looking for a no-nonsense approach to harnessing your sales potential quickly.
Kathy Swiderski, Brand Strategist, Marketing Consultant
Award Winning Creative Director
Red Sky Design & Communications, Dundas, Ontario
Kickstart Done For You Sales Funnel Build Services
offered for those clients who prefer to zip past the DIY headaches.
Get the Sales Funnel Build Details
Webinar Mastery – Audio Creation/Editing Technology Training
Available as a Done For You project or a hands on break out session for your conference or group.
Way before podcasting there were webinars! They both use audio technology skills. This audio technology training takes you behind the scenes for a deep dive into creating an Audio File to showcase your expertise, build trust and attract potential clients to grow your list and increase sales opportunities.
This training covers how to record your voice and then in post production, clip and string audio files together to create a polished final audio file.
Once completed, use your audio in your podcast, as a stand alone information / education based marketing piece or combined with a PowerPoint presentation to create a video.
BONUS – This training shares behind the scenes secrets how to structure your training session to be an effective educational resource.
in January 2011, during the launch of her new company Kickstart Your Company, Cheryl developed an inbound marketing strategy to generate a list of potential clients – Conversations With Expert Entrepreneurs. This monthly educational interview series created a broadcast platform to showcase her expertise and help clients and a variety of business professionals from her community showcase their expertise and generate sales opportunities.
Listen in to a Conversation between Cheryl and Tom Cunningham, Certified Napoleon Hill Instructor edited for Tom’s Journey To Success Radio
Click the video above to listen in to this interview PACKED with ideas and tips on how to follow up;
– How to choose the right CRM (Customer Relationship Manager) for your business.
– Tips on following up so it’s not overwhelming.
– How to maximize your efforts to generate more results.
Journey To Success Radio features interviews with amazing people, contributors and achievers from around the world. The show has listeners from over 100 countries.
It is important when interviewing such prominent people to have the ability to edit the recording of the interview. I use Cheryl Scoffield, the Follow Up Specialist, for the audio editing for Journey To Success Radio. If you need help of a similar nature, I HIGHLY recommend Cheryl.”
Tom too tall Cunningham
Napoleon Hill Foundation Certified Instructor
Founder of Journey To Success Radio, Mississauga, Ontario
Hear what other Business Professionals say about working with Cheryl Scoffield;
Cheryl did a terrific job capturing my expertise to develop the 1st conversation prospecting script and developing the follow up process that grew out of our working together.
I have had truly remarkable success connecting with prospects and potential partners through the expertise, tenacity and ongoing efforts of Cheryl Scoffield. I would recommend her services to anyone.
Eric Gilboord, CEO WarrenBDC Business Development Center, Mississauga ON
And there you have it. Now you know how all the Kickstart Business Development Training Sessions fit together to simply the prospecting process to build your list and intentionally structure your follow up to build relationships that turn more leads into sales. Putting it all together multiplies your marketing results by 9 TIMES.
I hope this overview helps you decide which program is best for you so you don’t leave cash sitting on your desk in a pile of business cards, buried in your database or overlooked on a social network.
I look forward to starting the conversation. I have a wealth of strategic resources ready to share with you to create and launch your systematized approach to promoting your company and following up to turn your list of prospect leads into sales.
Online Business Technology and Kajabi Specialist
Book your coffee conversation with Cheryl.
These Business Development Training and Services are 100% Satisfaction GUARANTEED
to show you simple effective business growth strategies you can use to master sales conversations and sales funnel technology to turn more leads into sales!
Hear More From Other Business Professionals
An Outline of The Business Growth Positioning System
The Kickstart Business Growth Positioning System developed by Cheryl Scoffield, The Follow Up Specialist is an advanced in person and online lead generation and follow up marketing strategy proven to harness EVERY opportunity and MAXIMIZE the sales potential buried inside.
It’s a powerful system to MULTIPLY your marketing results by 9 TIMES! (a proven Forrester Research statistic) based on 20 years of sales and marketing experience.
The Kickstart Business Growth Positioning System
guides you step by step through the process of starting a sales conversation, making an offer and building your sales winning funnel of connected conversations to stay connected to the 5th -12th contact where 80% of sales are WON!
The Kickstart Business Growth Positioning System
- Step 1 – VISION and GOALS * * Break through the overwhelm of conflicting priorities with a clear VISION of your ideal lifestyle and business and SET GOALS to make your dreams come true
- Step 2 – ID Your Perfect Potential Client * * IDENTIFY who you work best with to set the stage for turning conversations into new clients
- Step 3 – REFINE Your Personal Brand * * Zero in on how your expertise best fits the problem Your Perfect Potential Client needs solved to position yourself as The Trusted Expert
- Step 4 – PACKAGE Your Expertise * * to create your 1st OFFER (Your Freebie/Lead Magnet) to start the conversation and build your email list
- Step 5 – BUILD Your Sales Funnel * * to deliver your free offer and follow up to turn connections into new clients
Now you’re ready to showcase your company, build solid relationships and generate the long term measurable results which Kickstart Your Company!