Posts Tagged ‘Business Growth Strategies’


Business Networking Sage Advice Is Missing Important Information About Follow Up

Thursday, July 21st, 2016

business netwokring

Have you heard this sage advice? Attend business networking and trade show events to find new clients and grow your business.

A SOHO (Small Office, Home Office) survey revealed that 57% of companies attend business networking and trade show events for exactly that reason, to showcase their company and find new clients. Business networking is one of the best ways to find new clients but most of the ‘how to’ advice on working the room is missing vital information about how to keep the conversation going if the person you met is not HOT and ready to buy. You see exchanging business cards is only the first step of your business growth strategy.

I believe cherry picking of Hot Prospects is why another survey found that 48% of business professionals who attend events and collect cards, NEVER follow up past the 1st contact conversation. This practice leaves hundreds of generated prospect leads left for later which is unfortunate because what most business professionals don’t realise is that 60% of their potential new clients will not be hot and ready to purchase when you first meet them. So the fortune really is in the follow up!

In the rush to develop closing skills, creating proficiency in follow up is often put on the back burner. It’s only after the initial supply of obvious Hot Prospects fizzles out that the left for later prospect leads are dusted off.

That’s disastrous because – What’s the number one reason businesses fail? Lack of sales!

By the time you dust off those left for later leads, often times it’s simply too late to extract any value from the gold mine of opportunities hidden just beyond the opening conversation.

The question is – How are you going to bridge from the conversation in the room to your follow up after where you continue the conversation over the coming months with those people who are not ready to buy on the day you first meet them? How will you follow up and become their trusted adviser?

 

Next Level TIP

60% of your potential clients are earlier in their Investigative Buying Sequence! At this point they’re simply not ready to take you up on your offer to begin a working relationship.

When developing your follow up think about what potential clients are looking for BEFORE they’re HOT and ready to do business with you. What can you do to help them discover the answers they’re looking for and become their trusted advisor?

If the Investigative Buying Sequence sounds like something you’re interested in learning about take the next step, download my FREE REPORT  in the upper right hand corner of this page. In it you’ll learn 3 essential secrets to help you take the next steps towards creating better follow up.

TAKE YOUR NEXT STEP

Check out the Prospecting Mastery  business development training to learn about the Investigative Buying Sequence and get started developing your follow up after business networking.

Have a great week turning leads into sales,

 

 

 

 

The Follow Up Specialist
Prospecting Mastery Mentor

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Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!
 
 
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     Kickstart DONE FOR YOU Services

For those clients who would prefer to have their Audio Session, Podcast or Webinar recorded and edited as a ‘done for you’ service.

Contact Cheryl to schedule a time to discuss your requirements.

List Building at the Summer Business Networking Bash with Jennifer Beale of UnLeash PR

Wednesday, July 24th, 2013

Once again Jennifer Beale of unLeash PR Is putting together a fabulous Summer Business Networking Bash #sbto2013 where you can connect with up to 1,000 small business owners & professionals to promote your company and build your list to find new clients. There will be door prizes and great food at the spectacular Atlantis at Ontario Place location.

This year Summer Networking Bash is Wednesday, August 14th, 12:30 – 5 pm, at Atlantis at Ontario Place.

Jennifer produces this business networking event every year in the summer for those of us who do not leave Toronto for the cottage. Thank you Jennifer I’m happy to once again be a Summer Networking Bash Promotional Partner.

If you are thinking of attending Summer Networking Bash as a list building activity that’s part of your business growth strategies there certainly will be lots of people at this event. I’d like to share with you a follow up video tip so you can follow up after this business networking event to connect and continue the conversation with EVERYONE you met.

When you attend the Summer Networking Bash don’t forget to Engage & Connect at the Constant Contact Social Media Hub and get tips and advice on your social media marketing and join the Live Taping of the Small Business Big Ideas Radio Show with David Cohen.

Remember business networking is a great list building activity that’s an important part of your business growth strategies but you have to include follow up if you really intend to build the relationship and grow your business.

I’m looking forward to seeing you there.

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Take Your Next Step

If you’re looking for measurable and sustainable growth from your business networking efforts, why not join us at the next Prospecting Mastery session in Oakville or arrange for this session to come to your office.

If you’re interested in developing a similar video to capture your expertise and showcase your company to more prospects simply Contact Cheryl to start the conversation.

Cheryl will share next step secrets how to manage the recording technology to create an information/education based marketing piece you can use to position yourself as an expert and showcase your company to build your list of prospects and generate more sales opportunities

BONUS Learn how to develop an effective outline for your webinar and/or audio training session.

 
Have a great week turning leads into sales,



The Follow Up Specialist
Prospecting Mastery Mentor

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!

Conversations With Expert Entrepreneurs – April 2013

Wednesday, March 27th, 2013

Join us for this edition of Kickstart Your Company’s, Conversations With Expert Entrepreneurs

During this 30 minute webinar on the first Wednesday of the month at 12 noon EST, Cheryl Scoffield, The Follow Up Specialist of Kickstart Your Company, pulls up a chair and invites an expert entrepreneur business owner on the line to join her in conversation about business growth strategies.

Cheryl asks the question – What business growth strategies have you discovered along the way, that you wish you had known earlier – because that knowledge would have made growing your business easier?

This month listen is as we discuss ergonomics and other environamental factors that can impact your health while working form your home office.

Many business people have set up shop in a home office and while we may have heard about ergonomics we may not be paying attention to other environmental factors that can also affect our health.

Join Cheryl and her guest Peter Chernets of Mr Petersons Home Comfort, as we discuss the benefits of paying attention to the comfort zone of your office work space.

Simply pick up your free Business Growth Strategies Report in the top right hand corner and I’ll send you all the dial in details.

 

Kickstart Your Company is a business development training, business growth strategies and business building mastermind company that helps you grow your business.

Our Business Growth Positioning System is an advanced in person and on line marketing formula that harnesses EVERY contact & increases sales opportunities. Through a series of progressive steps you’ll learn how to identify your expertise, the foundation of your unique personal brand and package it into a sales winning formula of connected conversations that Kickstart Your Company!

Summer Networking Bash

Friday, August 10th, 2012

I always attend the Summer Networking Bash produced by Jennifer Beale at unLeash PR. Why? Because every year I meet lots of great business owners from across the greater Toronto Ontario area during this business networking event.

This year is the 10th Anniversary and I’m excited to let you know that I am a promotional partner for this great event on August 15th at Atlantis, Ontario Place! Meet me in real life at the Mississauga Networking booth! I’d love to get to know you!


#sb2012
3 pm – Social Media Made Easy Workshop – Learn how with Constant Contact’s Susan Corcoran. During the event meet Derk McTweet and join Donna Messer, The Queen of Networking from Connectus Canada for 3 Interactive Networking Sessions.
Win a private yacht cruise for you and 6 friends at the CAA booth.
Win a PamperFest Dream Basket.

This is going to be a great business networking event!

This morning I shared with the members of Mississauga Networking Chapter 1, several important preparation steps to take before attending this business networking event.

Be prepared to follow up with EVERYONE you meet.

I know – you’re attending to showcase your company and find new clients to grow your business. But with 650+ business professionals in the room, you’ll collect stacks of business cards and it’ll be pretty difficult to make more than a handful of really great connections. So you’ll need to have a plan if you intend to be able to follow up with EVERYONE to the 5th – 12th contact where 80% of sales are WON.

Business Networking Tip Develop a free value adding Special Report as a give away so you can stay connected. Did You Know? 48% of the people who take your card will NEVER follow up with you. So when you follow up – you’ll be the one who stands out.

You can make your give away general (such as a Tip Sheet for your industry) or flesh it out with more information specific to your target market and your area of expertise (such as the Business Growth Strategies Report I offer free on the home page of this website).

It is unfortunate that so many business professionals I met at business networking events have only one goal. To find HOT prospects/new clients. As a result, they throw away the majority of the business cards they collected and in the process they also miss the mark of generating long term sales. When they do follow up is all about …. here are the products I offer, let’s get together so I can show you the ones that would be best for you.
…. Oh NO …. here comes that pest again ….

When you choose to develop a free Follow Up Connection Tool as a give away, you’ll be sharing information that will help prospects navigate past obstacles and reach goals.
You’ll be sharing insight/expertise you’ve developed while solving similar problems for other people just like them.

Now you’ve started the relationship by adding to your social capital bank. You’ve started reciprocity and building the know, like, trust you factor. Think about it. You can’t withdraw from a bank you haven’t deposited into. Makes sense, right?

You still have time, develop your first Follow Up Connection Tool today and you’ll be prepared to follow up and offer helpful insightful to everyone you meet at the 10th Anniversary Summer Networking Bash.

Find it hard to start the conversation in a room full of strangers during business networking?

When you pick up your free Business Growth Strategies Report on the home page of this website I’ll include access to a 50 Minute Kickstart Your Company Audio Training Seminar –
How To Meet People In A Room Full Of Strangers & Start The Conversation

Valued at $97.00.

Pssst … these are 2 of my free Follow Up Connection Tools

 

Make a BIG IMPACT on your sales?

Join an action focused Business Building Mastermind.

Within these small, supportive mastermind groups you’ll learn a step by step process where taking action to develop your Follow Up Connection Tools is built right in. You’ll learn how to build a structured follow up marketing system that almost runs itself to pre qualify prospects and produce 9 TIMES THE RESULTS. Wow

At the end, you’ll have a sales winning follow up formula that will transform your business.