The #1 Lead Generation Mistake Coaches & Consultants 50+ Make When Launching Online (And How to Fix It!)

One of the biggest hurdles for Coaches, Consultants and Service Providers – especially in the early stages of business – is lead generation.

Why Most New Coaches & Consultants Struggle with Lead Generation

You’ve probably heard this advice before: “Meet people to grow your sales.” And while starting the conversation is important, this advice is missing a key ingredient – PREPARTION. Without it conversations go nowhere.

When you have a strategy and a system in place to continue the conversation before you ever START the conversation, you approach every interaction with confidence. Instead of feeling uncertain about what to do next, you’re able to:

✅ Build relationships
✅ Demonstrate your expertise
✅ Turn connections into meaningful conversations – without feeling salesy

But without a system? Lead generation feels like an uphill battle. You’re constantly scrambling – posting, making connections, testing every trick – yet nothing seems to start conversation.

The #1 Reason You’re Struggling to Get Clients Online

❌ No system in place to consistently attract, nurture and convert ideal clients.

If you’re stuck in this cycle, let me reassure you:
🚫 You don’t need a complicated, tech-heavy system.
🚫 You don’t need an overwhelming marketing strategy.

What you do need is a simple, effective foundation: The Free Offer Sales Funnel.

Your First Step to Consistent Clients 🎯

If you’re ready to stop guessing what to do next and finally start great conversations with hi-quality potential clients, let’s chat.

👉 Schedule Your Strategic Coffee Chat with Cheryl
No selling—just strategy. Let’s create a marketing & technology system that works for you.

A Real-Life Success Story

Meet Cathy, a leadership coach struggling with lead generation.

She was posting on social media, attending networking events and even running free workshops – but none of it was translating into consistent leads or sales.

When she did start conversations, they fizzled out. She forgot to follow up and felt stuck in a never-ending cycle of trying to make sales manually.

Then, she joined my training and set up a simple Free Offer Sales Funnel.

✅ She created a lead magnet tailored to her ideal clients.
✅ Instead of chasing leads, she built a system that nurtured them naturally and automatically.
✅ Within weeks, people were reaching out to her – asking about her programs and services.

Now, instead of feeling overwhelmed, Cathy has a clear, repeatable process to turn her connections into conversations and paying clients – without feeling salesy or guessing what to do next.

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What Is a Free Offer Sales Funnel?

It’s the first step to launching online with confidence – a simple, effective system that helps you:

✔️ Attract your ideal client by offering a high-value free resource to start the conversation.
✔️ Nurture the relationship through a series of messages that feel natural (not pushy).
✔️ Convert leads into clients by offering the next step – letting them know the next step you offer to help solve their problem.

And this is exactly what The Kickstart Growth Positioning System is designed to do.

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The Kickstart Growth Positioning System

I developed this system while helping experts over 50 confidently step into the online space with a professional presence as the foundation of their personal brand.

It’s designed to help you build a lead generation system – so you can show up online knowing your business is:

✅ Set up to sell
✅ Ready to grow
✅ Attracting & nurturing leads effortlessly

Here’s how it works:

🔹 Kickstart Step 1: Create Your Vision & Set Achievable Goals

A clear vision forms the foundation of your personal brand, while well-defined goals drive your success.

🔹 Kickstart Step 2: Identify Your Perfect Potential Client

Define your ideal audience – the people who truly need your expertise – so your offers speak directly to them.

🔹 Kickstart Step 3: Refine Your Personal Brand

From messaging to visuals, your professional presence should position you as the go-to expert in your field.

🔹 Kickstart Step 4: Package Your Expertise

Your unique methodology showcases your expertise and guides clients from stuck to success.

🔹 Kickstart Step 5: Build Your Free Offer Sales System

Your first funnel lays the foundation for long-term growth – bridging the gap between generating interest and booking clients.

This Kickstart Growth Positioning System is specifically built for experts over 50 who are ready to step into the spotlight – without feeling lost in tech overwhelm or forced into pushy sales tactics.

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Ready to Start Generating Leads? Here’s the Easy Way…

I know the tech side of launching can feel intimidating – but you don’t have to do it alone.

That’s why I’ve created two options to help you set up your own lead generation system – choose the one which fits you best!

🚀 DIY: Kickstart Your List Building Mini Course
Want to set up your own Free Offer Sales Funnel? This step-by-step roadmap will walk you through it without the confusion – so you can start attracting leads today!
👉 Grab the DIY Mini Course Here

💼 DFY (Done For You): Let’s Build Your Funnel Together
Prefer to skip the tech stress and get it done for you? I’ll handle the setup, customize the funnel for your business and make sure everything works – so you can focus on serving your clients.
👉Learn More About DFY Setup

 

Let’s make your online business dreams a reality – with clarity, confidence and a system that works! 🚀

Have a great week making connections and turning conversations into clients.

Let’s Chat About Your Next Steps

Are you curious about tools like Landing Pages, WordPress, ChatGPT and Kajabi? If so, let’s chat.

👉 Schedule Your Strategic Coffee Chat with Cheryl
I can help you use these tools to create a professional online presence which authentically reflects your expertise and helps you build the business of your dreams.

MY SUPER POWER: Getting Your Online Business Set Up To Sell & Ready To Grow!

Using a co-creative approach I help you clarify your personal brand & develop marketing assets which build strategic sales funnels. Together, we’ll create a professional online presence you will be proud of – empowering you to confidently launch and grow the business of your dreams.

NO SELLING – Just Coffee & Strategy

Schedule your Complimentary Strategic Coffee Chat Today.
I’ll bring my Hazelnut Latte ☕️ What’s your favourite? 💖

👉 Schedule Your Strategic Coffee Chat with Cheryl

Cheryl Scoffield
Online Business Technology Strategist, Certified Kajabi Specialist

Ready to step into the spotlight with confidence and launch with ease?
Let’s create marketing and technology which works seamlessly, so nothing holds you back from showcasing your expertise and building the business of your dreams.

🧲️ Business Launch Intensive
🧲️ Sales Funnel Builds
🧲️ Join the conversation in my Facebook Group