Build your list and follow up with emails to sell – we’ve all heard this advice, it’s the standard buzzword of online marketing to grow your business.
😵But after you’ve connected with someone, how do you make your emails not only look beautiful but also be on brand and EFFECTIVE at positioning you as the expert and your business as the service provider of choice? 📋 That’s a 6 figure question!
Today I’ll share how I structure my email templates with headings, graphics and signature blocks.
🚀 Follow along to set up your own email template. It will kickstart the process of writing emails when it’s time to follow up and continue the conversation, build the relationship and present your offer. If you have any questions please reach out 💃 I’d love to chat about your list-building and follow up efforts.
Let’s get started.
When creating my emails I choose one of the simple KAJABI email templates (insert the name of your email marketing platform and choose an email template). Next we’ll customize it with your branded Canva image in the header and another in the Signature Block under the email body. Below that I put my company details.
Once completed I save this as my basic template. You can see my template below on the left hand side. I use this template when sharing everyday marketing emails.
When it’s time to create a new email, for example promoting or following up after the sale of a new workbook, I start with this basic email template and add into the body a Canva image I created for the marketing. In the picture above on the right, you can see an example of an image I created for my Vision & Goal Setting Workbook. The block includes a Call To Action which takes people to the Sign Up Form in the case of a Freebie/Lead Magnet, or the Sales Page or Check Out for a paid product. Prior to this image I would write an introduction for the product I’ll be promoting.
When all the elements have been inserted I save this email as a separate template which can then be adapted for promotion and in the welcome email sequence. Using the same image of the workbook, in the emails and on the sales page creates continuity and starts the trust building process.
The image gives your reader a reference point, letting them know they’re in the right place for that workbook and setting the stage for what’s up next. If they don’t want to hear about this workbook for example, they can opt out of the sequence using a link I created and revert back to the main marketing email stream.
I love templates because they kickstart the process of writing emails by giving me a starting point. Open the email template and Voila, all the basics covering my brand, message and company contact etc are already in place. I can go straight to writing to my audience.
Hope this kickstarts your email template set up. If you have questions, let’s chat.
Let’s Chat About Your Next Steps
Are you curious about tools like ChatGPT, Kajabi or WordPress? If so, let’s chat.
👉 Schedule Your Strategic Coffee Chat with Cheryl
NO SELLING – JUST STRATEGY
This complimentary session is all about answering your questions and giving you clarity on your next steps. I’ll bring my hazelnut latte ☕️—what’s your favorite?
I can help you clarify your personal brand & develop marketing assets which build strategic sales funnels. Together, we’ll create a professional online presence which authentically reflects your expertise and empowers you to build the business of your dreams
Have a great week making connections and turning conversations into clients.
Cheryl Scoffield
Online Business Technology Strategist | Certified Kajabi Specialist
MY SUPER POWER: Getting Your Online Business SET UP TO SELL
Ready to step into the spotlight with confidence and launch with ease?
Let’s create marketing and technology which works seamlessly, so nothing holds you back from showcasing your expertise and building the business of your dreams.
🎯 BUSINESS SUCCESS | STRATEGY | SERVICES 🎯
🧲️ Business Launch Intensive
🧲️ Sales Funnel Builds
🧲️ Join the conversation in my Facebook Group
